MISSION Product™ Introduces Athlete-Engineered Skincare™

Date: 05/02/2008

High-performance products - engineered by athletes, for athletes - to revolutionize skincare in sports

(New York, NY - May 2, 2008) MISSION Product™, the first Athlete-Engineered Skincare™ line, today
announced the launch of its groundbreaking, high-performance products.

"Athletes who have been forced to compromise with inferior skincare offerings now have an array of
innovative, high-performance products, engineered by athletes, to meet their needs" said Josh Shaw,
MISSION Product's Founder and President. "MISSION Product will revolutionize how athletes hydrate,
nourish, restore, and protect their skin, whether they're an Olympic hopeful, a running enthusiast or
even a weekend warrior."

Some of the world's most accomplished athletes, including two-time NBA MVP Steve Nash, two-time
Olympic gold-medal swimmer Amanda Beard, two-time Olympic gold-medal soccer player Mia Hamm,
2008 X Games Halfpipe Gold Medalist Gretchen Bleiler and extreme endurance athletes Charlie
Engle and Hunter Kemper, have joined the team at MISSION Product and are intimately involved in
product innovation and development.

"I'm really proud to be a founding athlete with MISSION Product. I use all of our first five products and
they are outstanding," said Steve Nash. "I am especially dependent on our foot gel, which helps reenergize
my feet between the regular beatings they take on the court."

"One of the key attributes that attracted me to MISSION Product is the ability for athletes to inspire the
product development and innovation process," said Mia Hamm. "We're looking forward to making an
impact on the lives of future generations of athletes at all levels."

The starting lineup for MISSION Product includes a sunscreen with SPF 30 and anti-sting technology, a
vitamin lip balm with SPF 20, a long-lasting anti-friction cream, a restorative foot gel and a revive body
gel for post sun and wind exposure. In addition to these five products, the company has numerous
innovations in development, several of which are scheduled for launch before the end of the year.

"I have spent my entire life on the beach and in the pool. When I tested the MISSION SPF 30
sunscreen, I immediately fell in love with it," said Amanda Beard. "Athletes of all ages are becoming
increasingly aware of the importance of skincare and sun protection, and I'm excited that we can deliver
these high-performance products at such affordable prices. I'm convinced we will revolutionize
skincare in the sports marketplace."

MISSION Product is free of preservatives and irritants, and is animal cruelty-free. "With natural, highquality
ingredients, MISSION Product is better for your skin AND the environment," said Gretchen
Bleiler.
MISSION Product features breakthrough technology and is formulated with clinically-pure ingredients to
deliver superior skincare benefits.

MISSION Sunscreen SPF 30 is designed to guard against environmental and sun damage. It boasts
anti-sting technology to protect an athlete's eyes, is completely greaseless and oil-free, absorbs
quickly, and provides long-lasting UVA and UVB protection while nourishing the skin with vitamin E.
MISSION Lip Protector SPF 20 is designed to protect an athlete's lips from environmental and sun
damage. It prevents moisture loss and provides long-lasting UVA and UVB protection, while nourishing
the lips with powerful antioxidants.

MISSION Anti-Friction Cream possesses superior anti-chafing properties and helps prevent
discomfort, pain, irritation and inflammation due to skin-to-skin and skin-to-gear contact. Fortified with
an antibacterial formula, it instantly heals, cools and moisturizes, while helping to prevent irritation and
infection in friction-prone areas. MISSION Anti-Friction Cream is engineered to stay dry and cool
through extended activity and is compatible with all fabrics.

MISSION Foot Gel is engineered to relieve and rejuvenate hot, tired feet, following strenuous activity.
Fortified with vitamins A and E, it targets dry, cracked and inflamed skin, and delivers cooling, soothing,
hydrating and revitalizing nourishment while helping to stimulate circulation.
MISSION Revive Gel is designed as a super-charged aloe gel for reviving skin after exposure to sun
and wind. This unique lightweight, scentless and clear formula hydrates, nourishes and replenishes
damaged skin. Fortified with vitamins, minerals and antioxidants, this product also works as a highperformance vitamin moisturizer that restores the skin's natural pH balance.

MISSION Product is available at select sports specialty retailers, including Foot Locker, Lady Foot
Locker, Champs Sports, City Sports, and Performance Bicycle starting tomorrow, May 3, 2008, and is
available in the Eastbay catalog as well as at www.missionproduct.com.

In addition to working closely with its athlete partners in product innovation, MISSION Product proudly
supports the charities of its athletes, including The Steve Nash Foundation, Oceana, The Mia Hamm
Foundation, H2O Africa and more.

About MISSION Product
MISSION Product™ is the world's first line of Athlete-Engineered Skincare™ products. Headquartered
in New York, NY, the company was founded in 2007 by a passionate team of athletes, skincare experts
and business leaders. MISSION Product formulas are engineered with breakthrough technology,
vitamins, minerals and antioxidants, and are preservative-free, irritant-free and animal-cruelty-free.
MISSION Product believes everyone has dual missions in life - a personal mission and a social one -
so the company proudly supports the charities of all of its athlete partners.

To learn more about MISSION Product, please visit www.missionproduct.com.

 

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Contact: Ken Mandelkern / Catalyst Public Relations
212-300-2406 / kmandelkern@catalystpublicrelations.com